The Women + Girls Governing Council wanted to expand opportunities for women in the transportation industry and inspire girls to live up to their dreams. OVDCo created a theme to launch an annual summit tackling diversity and inclusion to support the movement.

Understanding the Goals and Values

We dug deep to understand the council’s goals and values, and made sure that our design was in tune with their message. We worked on the visual identity of a collective of collaterals ranging from promotional ads, invitations, mailers, tap cards, event signage and backdrops, and website assets. Our work successfully translated the client’s purpose into a meaningful identity.