Why Your Small Business Needs a Website
Social media has been performing the purpose of websites. That’s what some business owners think, specially the ones who run their business without a website.
But the website does not get attention, they might say. But are you promoting it? The page of your business on social media is a marketing tool where you can promote your business, including your website. Like your page, your website needs promoting too. In this article, we’re going to share why you wouod benefit in doing so.
It makes you more reputable and trustworthy
More than 80% of consumers prefer to transact with a business who has a website than those who only have social media profiles. Beyond that, you can also build your brand which takes your level of professionalism to the next.
Customers research before purchasing
If you have a website, you increase the chances of your business appearing online to satisfy the need of the market to learn about their available options. A website is also a great place to post about your certifications and awards that doesn’t get buried in the feed of your social media page.
Everyone is purchasing online nowadays
With the current situation all over the world, online transactions are becoming more in-demand. It is safe and more convenient so customers prefer to order online.
Having a well structured website assists in making it a smooth process so investing on a website also means making sure you keep your customers.
People use the internet to look for everything
About 90% of customers use the internet to look for local goods or services. If you don’t have a website or have an outdated website, your comeptitor is outgrowing you because chances are they have a well designed and maintained website.
It gives you another marketing channel
Sure, your social media profiles let you share your information but these platforms have resctrictions. Plus your posts get buried in the feed. If you have your own website, you are in control on how you want to share your information which is critical to the success of your marketing.
It is another way of lead generation
You can attract customers by showing up in search results. It’s true that it’s hard to rank first in Google, but with a well-optimized website, your business will go up in time with a variety of search terms to attract a steady flow of customers.
It is more affordable than tradititonal advertising
Together with your social media, your marketing strategy is a powerhouse. Comparing it with a social media post and traditional marketing, it stays there. Your social media posts disappear over time and your traditional ad has a end date. Your website will always be around.
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