Led by the Deputy Executive Officer for Government Relations, LA Metro came up with a campaign to bridge Senate Bill 1’s benefits to the residents of LA County to help expand the commitments of Measure M. After exploring the objectives and understanding where the campaign needs to go, we came up with a bespoke strategy that led to various purposeful collaterals.

It was satisfying to have created the visual theme for the campaign and be part of this achievement which will contribute to the development of infrastructures in LA County for decades to come.