Takamichi Beauty Room, a beauty supply store based in New York, decided to widen their customer base by creating an e-commerce site responsible for selling their unique beauty products through an online portal. However, with little research and consideration of their user experience, the website struggled to perform at the desired expectations.

Takamichi Ecommerce Development Shopify
Takamichi Ecommerce Development Shopify
Takamichi Ecommerce Development Shopify

OneVector Design Co. was hired to uncover the limitations to their e-commerce site and improve user interface, thereby attracting a larger customer base.  We observed that the website structure consisted of multiple pages that were complex and difficult to maneuver.  Based on the mouse flow activity, customers appeared to be sidetracked when shopping, thus resulting in a loss of sales.

Takamichi Ecommerce Development Shopify Mobile Responsive
Takamichi Ecommerce Development Shopify Ortigia
Takamichi Ecommerce Development Shopify Product Catalog
Takamichi Ecommerce Development Shopify Window Display
Takamichi Ecommerce Development Shopify Window Display Scan

Based on our research, we created a results-based design solution that eliminated the challenges customers were facing as they shopped and attempted to pay for their virtual cart.  As a direct result, Takamichi Beauty Room is thriving and their ecommerce site is reaching more customers than ever before. We continue to assist in their site, by undertaking routine SEO

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