Wood Ranch BBQ
Wood Ranch is a chain of restaurants in Southern California that struggled with brand credibility. Due to inconsistent collateral and marketing materials that were created in-house at each branch, the vision for this company was diluted, and the main message of this business was lost.
OneVector Design Co. was hired by Wood Ranch to assess the current brand dilemma and create a solidified design approach that echoed the principal vision of the business. This big picture approach was achieved working alongside the executive team of Wood Ranch, to ensure the branding and design solutions captured their vision of a classy, timeless sports restaurant with a down home ranch feeling.
Through our diligent efforts to become a part of our client’s business, we produced a set of collateral that reflects the traditions of the WR community and which is representative of the highest quality design principles and accessibility in the market today.
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