How an ADA Compliant Website Can Help Your Business

ADA Compliance, SEO, Website Design and Development

Tips from OneVector Design Co, professional website design service provider in La Verne, CA.

The Americans with Disabilities Act (ADA) is a civil rights law that prohibits discrimination against people with disabilities in all areas of public life, including employment, public accommodations, transportation, and telecommunications.

In recent years, the ADA has been interpreted to apply to websites. This means that businesses with websites that are not accessible to people with disabilities may be in violation of the ADA.

An ADA compliant website is one that can be used by people with disabilities, including those who are blind, deaf, or have mobility impairments. This means that the website must be able to be navigated using a keyboard, have alt text for images, and be readable by screen readers.

There are many benefits to having an ADA compliant website. First, it can help you avoid legal liability. If a person with a disability sues you for violating the ADA, you could be facing significant fines and penalties.

Second, an ADA compliant website can help you improve your customer service. By making your website accessible to everyone, you can show that you are committed to providing equal access to your products and services. This can lead to increased sales and customer satisfaction.

Third, an ADA compliant website can help you improve your SEO. Search engines like Google are increasingly taking into account factors like accessibility when ranking websites in search results. This means that an ADA compliant website can help you improve your visibility in search results, which can lead to more traffic to your website.

If you are considering making your website ADA compliant, there are a few things you can do. First, you can hire a web accessibility consultant to help you assess your website and make the necessary changes. Second, you can use a variety of tools and resources to help you make your website accessible, such as the Web Content Accessibility Guidelines (WCAG).

Making your website ADA compliant is a worthwhile investment for your business. It can help you avoid legal liability, improve your customer service, and improve your SEO.

Here are some additional benefits of having an ADA compliant website:

  • It can help you attract new customers. People with disabilities are a large and growing market, and they are increasingly using the internet to shop and do business. By making your website accessible, you can reach out to this market and attract new customers.
  • It can improve your brand reputation. Being seen as an accessible and inclusive business can boost your brand reputation and make you more attractive to customers, employees, and investors.
  • It can help you comply with other laws. In addition to the ADA, there are other laws that require businesses to make their websites accessible, such as Section 508 of the Rehabilitation Act. By making your website ADA compliant, you can ensure that you are complying with all applicable laws.

If you are not sure if your website is ADA compliant, there are a number of resources available to help you assess your website and make the necessary changes. You can find a list of resources on the ADA National Network website.

Making your website ADA compliant is an important step in ensuring that your business is accessible to everyone. By taking the time to make your website accessible, you can improve your customer service, boost your brand reputation, and comply with the law.

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